Overall Ranking Factors

1. Place Page Signals (19.6%)

• Categories, Keyword in Business Title, Proximity, etc.

1. External Loc. Signals (16%

• IYP/aggregator NAP consistency, Citation Volume, etc.

1.  On-page Signals (18.8%)

• Presence of NAP, Keywords in Titles, Domain authority, etc.

1. Link Signals (14.4%)

• Inbound anchor text, Linking domain authority, Linking domain quantity, etc.

1. Review Signals (10.3%)

• Review quantity, Review velocity, Review diversity, etc.

1. Social Signals (6.3%)

• Google+ authority, Facebook likes, Twitter followers, etc.

1. Behavioral/Mob. Signals (6.1%)

• Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.

1. Personalization (8.3%)