- Place Page Signals (19.6%)
- Categories, Keyword in Business Title, Proximity, etc.
- External Loc. Signals (16%
- IYP/aggregator NAP consistency, Citation Volume, etc.
- On-page Signals (18.8%)
- Presence of NAP, Keywords in Titles, Domain authority, etc.
- Link Signals (14.4%)
- Inbound anchor text, Linking domain authority, Linking domain quantity, etc.
- Review Signals (10.3%)
- Review quantity, Review velocity, Review diversity, etc.
- Social Signals (6.3%)
- Google+ authority, Facebook likes, Twitter followers, etc.
- Behavioral/Mob. Signals (6.1%)
- Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.
- Personalization (8.3%)