Local Search Ranking Factors 2014 identified 86 foundational ranking factors. This guide takes the top 20 most important factors and offers a succinct, illustrated example of each.
- Proper category associations
- A physical address in the city being searched
- Quantity of structured citations
- Quantity of native Google Places reviews (w/text)
- HTML NAP matching place page NAP
- Industry-relevant
- Your NAP information featured clearly on your website
- Your location as a keyword in title tags and headlines
- Local area code on local Plus page
- Product/service keyword in business title
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